The primary factor influencing which nonprofits and donations show up in various feeds on Every.org is how recently people have donated, so the best way to get more visibility is to tell your existing donors to support you on Every.org with a recurring, monthly gift. In addition to recency, non-personalized factors that improve ranking of donations include:
- Making your profile public
- Adding a thoughtful comment of at least 250 characters
- Getting many people to like or join your donation
- Having a well-updated profile including a bio, picture, and inviting others to follow you
Personalized factors that change what individuals see include:
- What causes, nonprofits, and gifts you support
- Location
- Who you follow
When people choose to make their giving public on Every.org, they are giving their voice and influence in addition to their money. Our goal is to provide individuals with many opportunities to take action on issues they care about, and to help nonprofits automatically reach new givers who become a valued part of their community. About 1 in 7 donations on Every.org are people joining one another, and 1 in 6 are people donating from their home feed or a cause-specific feed. Both the social interactions and showing up in the feeds create more generosity.