The primary factor influencing which nonprofits and donations show up in various feeds on Every.org or emails to donors is how recently people have donated. In addition to recency, non-personalized factors that improve ranking of donations include:
- Donor’s profile is public
- Donor adding a thoughtful comment to the donation of at least 250 characters
- When others like a nonprofit, or like or join a donation
- Recent completion of a nonprofit's entire profile or updates
Personalized factors that change what individuals see include:
- What causes, nonprofits, and gifts they support
- Their location
- Who they follow